Social Media Advertising

Turn Your Ad Budget Into Measurable Business Growth

We plan, build, launch and optimize full-funnel paid social campaigns across Facebook, Instagram, LinkedIn and YouTube — targeting, creative, tracking and retargeting built around your business goals, not vanity metrics.

Audience Targeting Creative Testing Conversion Tracking Retargeting
Audience locked
Creative testing
Live tracking
Retargeting on
Campaign Command LIVE
Ad Creative
Your BrandSponsored
A clear offer, a strong hook, and a reason to act.
Learn More
Conversion Funnel
Audience
Ad
Landing
Conversion
Budget Allocation
Meta
55%
LinkedIn
30%
YouTube
15%
Audience Segment
ColdWarmHotLookalikeCustom
New lead capturedForm submitted · just now
Active
Testing
Optimizing
Audience Ad Landing Page Conversion Retargeting Customer
Since 2015
Durgapur, West Bengal, India
Goal-first targeting
Meta · LinkedIn · YouTube
Custom quote, tailored to you
The Problem

Running Ads Is Easy. Running Profitable Campaigns Is the Hard Part.

Most businesses do not fail because they lack budget. They fail because one or more of these eight things is broken.

Wrong Audience

Ads shown to people who will never buy. Budget spent on impressions that go nowhere.

Weak Creative

Ads that do not stop the scroll or communicate a clear reason to act.

Weak Offer

A product or message that does not give the audience a strong reason to convert.

Bad Landing Page

Traffic that arrives confused, slow or mismatched to the ad — and bounces.

No Tracking

No way to know which ads actually drive leads or sales, so decisions are guesses.

No Retargeting

Interested visitors leave and are never seen again. Easy wins are left on the table.

No Testing

One ad running forever. No experiments to find what actually performs best.

No Optimization

Campaigns set and forgotten. No ongoing adjustments as the data comes in.

Kirikaa manages the complete path from impression to conversion — so every stage works together.

The System

Great Campaigns Are Systems, Not Single Ads.

A winning campaign is a connected funnel. Each stage feeds the next, and each one is designed and optimized on purpose.

01

Business Goal

Leads, sales, bookings or awareness.

02

Audience

Who we reach and why.

03

Offer

The reason to act.

04

Creative

The ad that stops the scroll.

05

Ad

Placed where your audience is.

06

Landing Page

Where the click goes next.

07

Conversion

Lead, sale or booking.

08

Retargeting

Bringing interest back.

09

Optimization

Improving the whole loop.

Strategy

Strategy Before Spend.

We define the plan before a single rupee is spent, so the budget works toward a clear outcome.

Goal Definition

  • Leads, sales or bookings
  • Clear success metrics
  • Aligned to business

Funnel Strategy

  • Awareness to conversion
  • Stage-by-stage plan
  • Retargeting built in

Offer Strategy

  • Message that converts
  • Value made clear
  • Reason to act now

Budget Strategy

  • Realistic allocation
  • Platform split
  • Room to scale

Campaign Structure

  • Organized campaigns
  • Testable ad sets
  • Easy to optimize
Targeting

Reach the People Most Likely to Act.

Targeting starts with understanding the customer — not simply selecting interests.

Cold

New audiences who have never heard of you. Built for reach and introduction.

Warm

People who have engaged with your brand. Ready for a stronger message.

Hot

Recent visitors and high-intent users. Closest to a conversion.

Lookalike

New people who resemble your best existing customers.

Custom

Your own lists — customers, leads and website visitors.

Location

Reach the cities and regions where your customers actually are.

Demographics

Age, role, industry and other signals that match your ideal customer.

Interests

Behaviors and topics that signal genuine relevance to your offer.

We combine these audience types into a layered strategy, so the right message reaches the right person at the right stage of their journey.
Creative

Great Targeting Can't Save Weak Creative.

Even the perfect audience will not convert a weak ad. We produce the creative that earns the click.

Ad Formats

  • Image & carousel ads
  • Video & motion ads
  • Collection & catalog
  • Platform-native layouts

Copy & Messaging

  • Hook-first headlines
  • Clear value & offer
  • Strong calls to action
  • On-brand tone

Video Ads

  • Short, scroll-stopping cuts
  • Subtitles & captions
  • Product & demo clips
  • AI-assisted production
We produce multiple creative variations and test them against each other, so the campaign keeps improving instead of relying on a single ad.
Platforms

Choose the Platform Where Your Customers Actually Are.

We recommend platforms based on audience and business objective — not because they are popular.

Meta

  • Broad & precise targeting
  • Full-funnel campaigns
  • Strong retargeting

Instagram

  • Visual & video ads
  • Reels & Stories
  • Brand & product

Facebook

  • Wide audience reach
  • Lead & conversion
  • Local targeting

LinkedIn

  • B2B & professional
  • Role & industry
  • High-intent leads

YouTube

  • Video & awareness
  • Story & demo ads
  • Interest targeting
We recommend platforms based on audience and business objective — not because they are popular.
Conversion

The Ad Is Only Half the Campaign.

A great ad that lands on a weak page wastes the click. We make sure the destination converts.

Ad
The promise
Landing Page
The destination
Value
Why it matters
Proof
Why to trust it
CTA
What to do next
Lead / Purchase
The conversion

What We Optimize

  • Message match between ad and page
  • Clear headline and value proposition
  • Fast load and mobile experience
  • Trust signals and social proof
  • A single, focused call to action

Why It Matters

  • Reduces wasted ad spend
  • Lowers cost per lead and sale
  • Improves quality of traffic
  • Extends the value of every click
  • Turns attention into action
Tracking

Know Which Campaigns Actually Drive Results.

Without tracking, optimization is a guess. We set up the measurement that makes every decision data-backed.

Track

Conversion pixels, events and forms wired up correctly across your site and ads.

ClicksLeadsSales

Measure

The metrics that matter to your business, not just platform defaults.

Cost / leadROASCTR

Attribute

Understand which campaigns and stages contribute to a conversion.

SourcePathChannel

Connect

Link ad data to your CRM and tools so the full picture is visible.

CRMAnalyticsReports
The metrics shown are examples of what we can measure — not results from a specific account. Your reporting is built around the numbers your business actually cares about.
Retargeting

Don't Let Interested Customers Disappear.

Not every buyer converts on the first interaction. Retargeting keeps your brand in front of the people who are already interested.

Visited Website
Showed interest
Did Not Convert
Left without acting
Retarget
Re-engage them
New Message
Fresh reason to act
Return
Come back
Convert
Lead or sale

Retargeting Audiences

  • Website visitors who did not convert
  • Cart and checkout abandoners
  • Video and ad engagers
  • Lead form openers
  • Recent customers for repeat offers

Retargeting Messages

  • Reinforce the value and offer
  • Address common objections
  • Show social proof and trust
  • Add urgency where it is honest
  • Guide them to a clear next step
Not every buyer converts on the first interaction. Retargeting is one of the most efficient ways to turn that existing interest into a result.
AI-Powered

Use AI to Make Campaigns Faster, Smarter & More Adaptable.

AI supports campaign intelligence and production. Human strategy remains in control.

Creative at Scale

Generate and adapt multiple ad variations quickly, so there is always something new to test.

Audience Insights

Surface patterns in who engages and converts, informing smarter targeting decisions.

Copy & Hooks

Draft headlines, hooks and ad copy in multiple angles to find what resonates.

Faster Testing

Run more experiments in less time, so the campaign learns and improves faster.

Adaptive Messaging

Adjust creative and offers as performance data comes in across the funnel.

Human in Control

Goals, budget and strategy stay in human hands. AI accelerates the work, not the decisions.

AI supports campaign intelligence and production. Human strategy remains in control of goals, budget and the decisions that matter.
Optimization

Launch Is the Beginning. Optimization Is Where Growth Happens.

We don't optimize based on assumptions. We use campaign data.

1

Launch

Ship the campaign with a clear plan.

2

Measure

Collect the data that matters.

3

Analyze

Find what is and isn't working.

4

Test

Run controlled experiments.

5

Learn

Turn results into insight.

6

Optimize

Double down on what works.

7

Scale

Grow what is proven.

What We Test
Audiences Creative Copy & hooks Offers Placements Budgets Landing pages
We don't optimize based on assumptions. We use campaign data to make the next decision, then repeat the loop.
Leads & CRM

Generate Leads Your Sales Team Can Actually Use.

A lead is only valuable if it reaches the right person with the right context. We make that handoff clean.

Ad
The invite
Lead
Captured
Qualification
Useful details
CRM
Organized
Sales
Follow-up
Customer
Converted

What We Set Up

  • Lead forms that capture useful details
  • Consistent lead routing to your team
  • CRM integration where available
  • Clear source tracking per lead
  • Follow-up context your team can act on

Optional: AI Lead Qualification

  • Automated first-response where implemented
  • Basic scoring and prioritization
  • Routing to the right team
  • Only where it is actually built
  • We never claim automation that isn't in place
Reporting

Transparent Reporting. Clear Decisions.

You should always know what is happening with your budget and why. We report in plain language, focused on your goals.

Reports

Regular, easy-to-read reports covering spend, reach, engagement and the conversions that matter to your business.

Insights

What the numbers mean — which audiences, creatives and offers are driving results, and why.

Recommendations

Clear next steps on what to test, scale or pause, so every decision is backed by the data.

We report on real performance for your account. We do not quote generic benchmarks or invented industry averages.
Workflow

From Business Goal to Optimized Campaign.

A clear, repeatable process that takes you from where you are to a campaign that is measured and improving.

1
Discover
Understand your business & goals
2
Strategy
Plan the funnel & budget
3
Creative
Produce & prepare the ads
4
Tracking
Wire up measurement
5
Launch
Go live with a plan
6
Measure
Collect the data
7
Optimize
Test & improve
8
Scale
Grow what is proven
Who We Help

Paid Social Built Around Different Business Goals

The same platform can serve very different objectives. We shape the campaign around what you are trying to achieve.

Lead Generation

Fill your pipeline with qualified leads your sales team can actually work.

E-commerce

Drive product discovery, catalog sales and cart recovery for your store.

Appointments

Book more calls, demos and visits for service and local businesses.

Product Launches

Build awareness and demand around a new product or service.

Brand Awareness

Put your brand in front of the right people and stay top of mind.

Retargeting

Turn existing interest and past visitors into conversions.

Our Work

Campaigns Built Around Business Objectives

A look at the types of paid social campaigns we build. Share your goal and we will show you relevant examples from our work.

Lead Generation

B2B Lead Funnel

LinkedIn · Lead form

E-commerce

Catalog Sales Campaign

Instagram · Catalog

B2B

Account-Based Outreach

LinkedIn · ABM

Brand Awareness

Launch Awareness Push

Facebook · Reach

Retargeting

Cart Recovery Flow

Meta · Retargeting

Video Ads

Product Demo Video

YouTube · Video

Packages

Choose the Right Advertising Engagement

Three starting points, each tailored to your goals. Every engagement begins with a custom quote — share what you need and we will shape the right package for you.

Campaign Setup

For businesses ready to launch a well-structured campaign with the foundations in place.

Custom Quote
Focus: launch a solid, tracked campaign
  • Goal & funnel strategy
  • Audience & targeting setup
  • Ad creative production
  • Conversion tracking
  • Campaign launch
Get a Quote

Performance Growth

For businesses ready to scale proven campaigns across platforms and funnels.

Custom Quote
Focus: scale what is working
  • Everything in Campaign Management
  • Multi-platform expansion
  • Advanced creative testing
  • Full-funnel & CRM integration
  • Dedicated growth focus
Get a Quote
Advertising media spend is paid directly to the advertising platform and is not included in the service fee. Our fee covers strategy, creative, setup, management and optimization.
Why Kirikaa

Why Businesses Choose Kirikaa for Paid Social

We combine marketing, technology and data into one accountable team that works toward your business goals.

1

Business-First

Every decision starts with your goal — leads, sales or bookings — not platform defaults.

2

Creative + Performance

We produce the creative and run the performance work, so both sides of the campaign are handled.

3

Full-Funnel Thinking

We design the whole path from first impression to conversion and retargeting as one system.

4

AI-Powered

AI speeds up creative, insights and testing — while human strategy stays in control.

5

Data-Driven

Decisions are backed by tracking and campaign data, not assumptions or guesswork.

6

Technology + Marketing

We bring engineering and marketing together, from tracking to CRM integration.

7

Transparent

Clear reporting, honest expectations and no invented benchmarks or guaranteed outcomes.

FAQ

Social Media Advertising — Questions Answered

Everything you need to know before we start running your paid social campaigns.

What is social media advertising?

Social media advertising is paid promotion on platforms like Facebook, Instagram, LinkedIn and YouTube. We plan, build, launch and optimize these campaigns so your budget reaches the right people with the right message at the right moment.

Which platforms do you run ads on?

We work across Meta (Facebook and Instagram), LinkedIn and YouTube. We recommend platforms based on where your audience actually is and your business objective — not because a platform is popular.

How much should I budget for paid social?

It depends on your goals, market and offer. We help you set a realistic budget as part of strategy. Advertising media spend is paid directly to the platform and is separate from our management fee.

Do you create the ad creatives?

Yes. We produce the images, video, copy and landing page elements your campaigns need, and we test multiple versions to see what performs best.

How do you track results?

We set up conversion tracking and attribution so you can see which campaigns drive clicks, leads and purchases. We report on the metrics that matter to your business.

What is retargeting?

Retargeting shows ads to people who already visited your site or engaged with your brand but did not convert. It is one of the most efficient ways to turn interest into action.

How long until ads start working?

Campaigns begin learning quickly, but meaningful optimization takes time. We set expectations during strategy and keep improving based on live data.

Do you guarantee a specific ROI or number of leads?

No. Results depend on your offer, market, budget and many factors we cannot fully control. We focus on building a strong, measurable system and optimizing it continuously rather than promising a fixed outcome.

Can you work with my existing ad account?

Yes. We can take over an existing account, audit what is working, and restructure campaigns for better performance. We can also set up a new account from scratch.

How is ad spend different from your fee?

Our fee covers strategy, creative, setup, management and optimization. The money spent on the ads themselves is paid directly to the advertising platform and is not included in our service fee.

Do you handle landing pages?

Yes. The ad is only half the campaign. We make sure the landing page matches the ad, communicates value clearly and is built to convert.

How do you choose the right audience?

Targeting starts with understanding your customer. We build cold, warm, hot, lookalike and custom audiences based on your business, not just broad interest selections.

What is a conversion funnel in paid social?

It is the path from first impression to conversion and beyond — audience, ad, landing page, conversion and retargeting. We design and optimize each stage as one connected system.

Do you use AI in advertising?

Yes. We use AI to speed up creative production, audience insights and testing. Human strategy stays in control of goals, budget and decisions.

How often do you optimize campaigns?

Ongoing. We monitor performance, analyze what is working, run tests and adjust. Launch is the beginning — optimization is where growth happens.

Can you run B2B campaigns on LinkedIn?

Yes. LinkedIn is a strong channel for B2B lead generation. We target by role, industry and company, and build campaigns around your ideal customer profile.

What do you need from me to start?

Your business goals, your audience, your offer and access to your ad account and website. We handle the rest — strategy, creative, tracking and optimization.

How do you report on performance?

We provide transparent reporting with clear insights and recommendations, focused on the metrics that matter to your business. No jargon, no hidden numbers.

Do you help with lead qualification?

Yes. We structure campaigns and forms to capture useful lead information and connect it to your CRM so your sales team can act on it. We do not claim automated qualification unless it is actually implemented.

Can you run campaigns for e-commerce?

Yes. We build product and catalog campaigns, retargeting and conversion funnels designed to drive sales and grow your online store.

What if my current ads are not working?

We start with an audit. We look at targeting, creative, offer, landing page and tracking to find what is holding performance back, then rebuild the system around what works.

How do you price social media advertising?

We work on custom quotes. Pricing depends on scope, platforms, creative needs and how much management you need. Share your goals and we will send a tailored proposal.

How is this different from social media management?

Social media management focuses on organic content and community. Advertising is paid promotion designed to reach and convert specific audiences. The two work best together.

Do you work with small budgets?

Yes. We help you start with a focused, realistic budget and scale as you see what works. We will be honest about what a given budget can and cannot achieve.

Let's Get Started

Ready to Make Your Advertising Work Harder?

Tell us about your business and your goals. We will come back with a tailored paid social proposal — no pressure, no obligation.

  • Custom quote tailored to your goals
  • Full-funnel: strategy to optimization
  • Transparent, data-backed reporting

Prefer email? Write to [email protected]